Assistant · Claude

Send personalized gifts with Claude

Connected to GTM Swag, Claude can search gifts, write a note for each person from the context you give it, set up a playbook draft and add people as you work through a list. A person on your team still turns the playbook on and approves the spend.

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What Claude can do with GTM Swag

GTM Swag’s instructions tell assistants to use only facts you supply, and never to invent people, addresses, prices or links.

What stays with people

Claude can’t turn a playbook on, approve or skip gifts, pay, add funds or change auto-approve. Those happen on gtmswag.com, signed in. When Claude reaches one of those steps, it gives you the link to finish it.

If an owner or admin has turned on auto-approve for a playbook, people Claude adds can be approved within that playbook’s per-gift limit and monthly budget, paid from the prepaid balance. Anything outside those limits waits.

Example conversation. Prices come from the current catalog.

You

Set up a GTM Swag playbook for new VPs of Sales at our target accounts. Keep each gift under $75 with delivery included, and a $600 monthly budget.

Claude with GTM Swag

Two gifts fit: the Executive Rookie Card ($41, delivery included; each one waits for photo approval) and the Engraved Walnut Wireless Charger ($62, delivery included; one engraved logo for everyone).

I’ve saved a draft playbook with the charger, your note and a $600 monthly budget. A teammate needs to turn it on from the review link, and an owner or admin can set auto-approve there.

Good first things to ask

GTM Swag’s guide asks assistants to check first whether delivery is on for your workspace, so Claude can tell you when gift links aren’t ready for real prospects.

Connect Claude

  1. In Claude, open Customize, then Connectors, select + Add, then Add custom connector.
  2. Enter the name GTM Swag and the URL https://gtmswag.com/mcp, then select Add.
  3. Select Connect, sign in to GTM Swag, check the workspace shown and select Connect workspace.

On a Team or Enterprise plan, an owner adds the connector in Organization settings first. In Claude Code, run claude mcp add --transport http gtm-swag https://gtmswag.com/mcp, then /mcp to sign in. The connection guide has every option.

Questions about GTM Swag in Claude

Do I need an API key to use GTM Swag in Claude?

No. The connector signs in with your GTM Swag account. Never paste a key or password into a chat.

Can Claude spend money?

Not on its own. Approving, paying and adding funds are reserved for a signed-in owner or admin. The only spending without a person is auto-approve on a playbook, within limits an owner or admin set.

How is Claude different from ChatGPT here?

Claude connects to the full gifting tool set, including playbooks, the approval queue and the balance. ChatGPT has a smaller set for one-time drafts, gift links and tracking.

How long does the connection last?

It renews while you use it and ends one year after you approved it. You can end it at any time from the disconnect page.

Can Claude research prospects for me?

Claude can use what you give it and any research tools your Claude setup includes. GTM Swag stores only the details you choose to save with a draft.

Get the meeting.

Reach your next customer with a gift made for them. Preview the gift, the note and the cost before you sign up.