- Delivery included
- Needs an approved photo
Executive Rookie Card
A new role deserves a rookie card.
Made for this moment: their approved portrait, new title and a few confirmed career highlights on a collectible card in a display case.
Use case · New role
Gifts for new executives and new roles
A new role is one of the few times an executive expects to hear from people they don’t know yet. A personal gift in the first weeks, with a note that names the role correctly, gives your introduction a reason to be noticed.
- From $16.67 plus delivery
- US delivery only
- Your team approves each gift
Updated
Why a new role is a good moment for a gift
New leaders spend their first months building a plan and deciding which vendors and processes to keep. They’re open to ideas and flooded with congratulations. What stands out is a gift chosen for them, a note that gets the facts right, and no pitch attached.
The goal of this play is narrow: congratulate a known contact on a confirmed new role or promotion. It works best when you already have a real reason to talk, such as a problem their new team is likely to own. The gift opens the door. Your reason to meet does the rest.
When a new-role gift works, and when to skip it
It works when
- The change is confirmed: an announcement, their own LinkedIn update or a CRM job-title change you trust.
- They’re new to the company or the seat, ideally within their first 90 days.
- Your product is relevant to the team they now run, and you can say how in one sentence.
- You can name the role and company exactly. A misspelled title on a printed gift is worse than no gift.
Skip it when
- You’re guessing from a scraped title. Wait for confirmation first.
- They work somewhere with strict gift rules, such as government or some healthcare and finance roles. Check before you send.
- Your note pitches a meeting. A congratulations with a calendar link attached reads as a transaction.
- Nobody on your team will follow up personally. A gift without a follow-up leaves the next step to them.
Gift ideas for new leaders
Prices are per gift in US dollars and include applicable sales tax. “Plus delivery” means delivery is quoted for each address before you pay. Prices marked as estimates are confirmed in review, and you approve the final total before anything is charged.
- Delivery included
- Needs an approved photo
Personalized Brick Figure
Their own square-face brick figure.
A stylized desk figure of them with their new title on the base, for a contact you know well enough to make it personal.
- Delivery quoted before you pay
Notebook + Joy Pen
A place for the next idea.
A useful first-week gift with room for a cover line about the plan they’re writing. A safe choice when you know less about them personally.
- Delivery quoted before you pay
Mini Air Plant Cube
A tiny plant in an engraved pine cube.
A small living gift for a new office, with an engraved mark. Easy to send to a whole new leadership team at once.
An example note to adapt
Jamie, congratulations on the VP of Sales role at Northstar. Your first quarter deserved a rookie card.
I work with sales leaders on ramping new reps, and I’m glad to share what we’ve seen work whenever it’s useful.
Alex, Acme
Printed note sent with the Executive Rookie Card
What the note should do
Use the confirmed role and company. Keep career highlights factual and avoid guessing their priorities or challenges.
Why this example works
- It names the confirmed role and company, and nothing it can’t confirm.
- It says what you do in one line without guessing their challenges.
- There is no meeting request or calendar link on the gift itself.
Use only facts you know to be true, and edit the suggested note for each person before anyone approves the gift.
A follow-up idea
The approach
Draft a separate question about their first priorities. Do not frame the gift as an obligation to take a meeting.
When to send it
About a week after delivery, by email or LinkedIn, from the person who signed the note.
GTM Swag doesn’t send this message or watch for a reply. Each campaign keeps a follow-up draft for every recipient that you can edit and copy into your own email or sequence.
How to run it with GTM Swag
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One person or a few
From the planner
For one executive you already know, choose the gift in the planner, write the note and preview the cost before you sign up.
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A list
From a CSV
For new leaders across your target accounts, upload a CSV with names, companies, titles and US shipping addresses where you have them. Up to 500 people per campaign.
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Every time it happens
As a playbook
To gift each new leader as they appear, a HubSpot workflow (for example, when Job title contains VP of Sales) or a Clay table with a job-change signal adds each person to a playbook. Photo gifts like the rookie card always wait for someone to approve the image.
An owner or admin approves every gift, or sets auto-approve on a playbook with a per-gift limit and a monthly budget. Gifts that need a photo approved, age-restricted gifts, gifts with delivery not yet priced and repeat recipients always wait for a person.
Questions about new-role gifts
How soon after someone starts a new role should I send a gift?
Within their first few weeks, once the change is confirmed. Check each gift’s timing: gifts that need a photo or artwork start production only after you approve the proof.
How much should I spend on a gift for a new executive?
The gifts on this page are listed from $16.67 to $41.94 per gift, and gifts marked “plus delivery” add delivery, quoted before you pay. Many companies cap the value of gifts employees can accept, so a modest, personal gift is the safer choice.
Can I use their LinkedIn photo?
Only with permission. Upload a photo you have the right to use, or give a LinkedIn profile URL and GTM Swag staff will source a suitable photo. You approve the exact image before anything is produced.
What if I don’t have their new office address?
If you have it, include it and the gift ships there. If not, choose an eligible prepaid gift: the recipient gets a private gift link to confirm a US address or decline, and you send the link in your own message. Your campaign review shows whether a gift supports this.
Can HubSpot or Clay send these automatically when someone changes jobs?
They can add the person to a playbook automatically. Spending still needs approval: an owner or admin approves each gift or sets auto-approve limits, and photo gifts always wait for image approval.
Get the meeting.
Reach your next customer with a gift made for them. Preview the gift, the note and the cost before you sign up.