Send personalized gifts from a Clay table

How it works

Nothing to install. Clay’s built-in HTTP API enrichment calls GTM Swag’s API with a workspace key. The Clay guide has the exact column settings and request body; here is how the parts fit.

1. 1

   Set up a playbook

   In GTM Swag’s Integrations, choose Clay and pick or create a playbook. A teammate turns it on, and the page fills in the endpoint for your column.

2. 2

   Store a workspace key in Clay

   Add an HTTP API (Headers) account with your key, and keep it only there.

3. 3

   Add an HTTP API column

   It posts each row’s name, company, title, US address and Clay Row ID to the playbook. Run it on one row first.

4. 4

   Approve

   People wait for an owner or admin in the approval queue, or auto-approve approves gifts within its limits.

5. 5

   Bring results back

   Map the approval state to a column. A Clay webhook table can receive gift events from GTM Swag and update the original row by its Row ID.

Clay signals that suit a gift

GTM Swag doesn’t find these signals itself. It acts on the rows your table sends, and it never invents people or addresses.

Reruns are safe

Each row sends its Clay Row ID, so rerunning a column, or a whole table, never creates a second gift for the same row. A row that fails because other rows were being added at that moment, or because the workspace hit its limit of 240 requests a minute, saved nothing: rerun it.

Adding funds, raising a limit or turning on auto-approve doesn’t recheck rows already waiting. Rerun those rows after the change and auto-approve evaluates them again, still within its limits.

Addresses and delivery

Playbook gifts ship to the US address in your table. Once delivery is on, a row without a complete address waits in the queue marked “Needs a shipping address” until you add one. States go in as two-letter codes, such as TX.

New workspaces start with delivery off: every step works, but nothing ships and no real payment is taken, so run your own rows first. To turn delivery on, email eric@betterswag.com, then add funds to the new balance.